Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about greater precision and even more trusted information
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and much less susceptible to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe choice that aids to bypass these constraints, as it's filled from your own domain name and treated as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a much more total photo of individual journeys across channels.
Furthermore, this kind of monitoring enables services to track conversions outside of the web site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility provides marketing professionals extra possession over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to adjust the system by changing the postback URL.
2. Better control over data.
Server-side tracking allows organizations to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.
This sort of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more reputable for companies looking for to adjust to these changes.
3. Much less vulnerable to scams
Server-side tracking enables organizations to control data hauls performance marketing analytics prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly vital as various browsers and systems increasingly transform exactly how they deal with cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your web site.
Additionally, server-side monitoring enables you to record individual data straight on your own web servers. This gets rid of dependancy on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's also utilized to trigger event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different technique that makes use of a small item of code on your webpage to gather data from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the site's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of information management and provides companies more control over transmission, making it typically extra dependable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.